Tuesday, March 30, 2010

On Coming Out and Career Revival Attempts

The other day I wrote about some out-of-work screenwriter trying to grab (or re-grab) his 15 minutes of fame by writing a non-apology for his role in bringing the cinematic debacle Battlefield Earth to the big screen (basically saying "it's not the movie I wrote!"). It was such an oddity I had to give my two cents on it, and it was in many parts an entertaining read.

Now, official has-been pop star Ricky Martin has just come out of the closet. To the uninitiated, that means he's announced that he's gay. The funny thing about it is, the general public kind of saw the writing on the wall a few years ago when Martin sired twins by a surrogate mom (i.e. "you're marketed the world over as a Latin sexpot, and yet you have to get a SURROGATE to carry your kids instead of placing them in a woman the old-fashioned way, which is what arguably millions upon millions of women would absolutely love for you to do? WTF?"), and several people who were even keener (e.g. Barbara Walters) saw it a lot earlier than that. So, frankly it's about as "newsy" as George Michael's coming out. Or Elton John's.

So why do it at all? Well, I haven't really been following the music scene a whole lot for the last several years, but it strikes me that this guy hasn't had a whole lot of hits since his first English language album was released over ten years ago. Maybe in the post-Adam-Lambert-coming-out climate Martin felt that the market would be more receptive to gay singers than they would to aging Latin pop stars. Apart from the fact that I'm pretty sure Lambert is a better singer than Martin is, the thing about Lambert is that he has work that is currently on the radar. Martin, outside of his usual Latin audience, has apparently fallen well below it. Had he outed himself at the zenith of his career or even after selling a moderately successful album I believe the applause at his candor would have been a lot louder, but now he's only a few notches, if at all, above the aforementioned Battlefield Earth screenwriter. Maybe he'll come up with a follow-up revelation that he isn't really gay once it emerges that no noticeable bump in the sales of his albums has occurred.

Scriptwriters deserve to get work based on their skill and musicians deserve to sell albums that provide a great listening experience; this promotion-by-controversy/ shocking revelation business is quite honestly depressing. I couldn't give two shits if Freddy Mercury slept with men ; he was a rock god. Neither do I care if Adam Lambert is gay; the man has a great voice and he isn't shy to use it. But as much controversy as they courted, at least they let their music do the talking the loudest.

Well, Martin doesn't appear to be getting a whole lot of Yahoo! hits so maybe people aren't quite the suckers I'd figured them to be.

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