I love the recent film 500 Days of Summer. With the exception of the cornball narrator I love just about everything about it from the writing to the acting to the music.
As strange as it may sound, one other thing I love about this film is that apart from an e-mail message which the main character, Tom Hanson (Joseph Gordon-Levitt) receives from Summer Finn (Zooey Deschanel), there is no mention of any technology anywhere in the film that could possibly date it. Nobody texts, nobody tweets, nobody has a myspace or facebook page.
Tom dresses like a prep-school kid from some eighties movie, shops for Ringo Starr albums, is a huge fan of the 1980s TV series Knight Rider (not its tepid 21st century revival), and dances to one of my favorite Hall and Oates songs. He is, apart from being my kind of guy, the anti-hipster, a character who, to borrow a phrase used by renowned film critic Richard Corliss, is joyfully, defiantly anachronistic in his pop-culture preferences.
In Tom's delightful dance number to the 29-year-old Hall & Oates song "You Make My Dreams," he basically flips the bird at putrid, trying-hard movies like He's Just Not That Into You which love to scream out at the audience how up-to-date their script is with trends and technology. "Look, our characters have myspace pages! They text! They tweet! Aren't they the shizz?" Probably, but the minute these little technological quirks have gone the way of the dinosaur like the pager did, thereby ceasing to have any contemporary cultural relevance, so will those little references. It irks me that Iron Man makes reference to myspace, which has already been supplanted by facebook, as I understand it.
To my mind it's pure foolishness for filmmakers, unless they're working with a story that deals directly with technology like 1992's Sneakers or 1998's You've Got Mail, to make references in their films to extant tech, especially if the story can be told without it.
It's like the difference between Pixar movies and many Dreamworks films; with all of their pop-culture references, the Shrek films will one day be dated back to things like The Matrix or the first Spider-Man film, while most Pixar films, with the possible exception of Cars (which is dated by the models of the newer cars involved like a Porsche 996 Carrera S and a Ferrari F430) will truly achieve timelessness, especially films that feel neither here nor there like The Incredibles or Finding Nemo.
It's a given these days that audiences have woefully short attention spans, as products perhaps of the MTV generation. It's been over a decade since a movie has spent more than five weeks as the number one film in America (James Cameron's Titanic) and so the quest is on to find something that people watching movies will latch on to.
Well, I will say this; the answer to that remains to be compelling, relatable characters and a great story.
The trashy He's Just Not That Into You, with its "look at me" references to myspace and texting may have made more money than the infinitely superior 500 Days of Summer this year, but I wouldn't be surprised if, years from now, when people start making lists of truly great romantic comedies of the new millenium, that little movie with the guy who didn't text or tweet were to appear on all of them, with the other film basically being consigned to oblivion.
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