When Spider-Man was publicly unmasked in the pages of Civil War in the middle of last year, it was a question of when, not if, Marvel would come up with a story device that would effectively reverse this status quo and return his civilian identity to secrecy.
It was widely expected among the comics community that this switchover would take place in the pages of Joe Straczynski's and Joe Quesada's One More Day storyline, already touted as the story meant to undo Peter Parker's marriage to Mary Jane.
Marvel, however, decided to come out of left field and pulled the feat in the pages of Avengers: The Initiative #7, in a story written, appropriately enough, by upcoming Amazing Spider-Man writer Dan Slott.
Essentially, the Initiative's three Scarlet Spiders, heretofore reserved only for covert operations, go public in an attempt to retrieve sensitive government documents from three mercenaries dressed like the Vulture, known, prosaically enough, as the Vulturions. The chase happens to pass by Peter Parker, who is on a rooftop feeling sorry for himself while his Aunt May is dying in a hospital (this story is said to take place just before the star of One More Day), and he is so incensed that Tony Stark has recycled the "Iron Spider" armor for three copycats that he attacks them. The tide of battle is drastically altered as Peter takes on two of the Scarlet Spiders, while the remaining one is left to fend for himself as the three Vulturions leap at the prospect of an unfair fight.
In the course of the fight, the media picks up on several Spider-Men slugging it out, and so the public broadcast required to cast doubts anew on Spider-Man's secret identify is conveniently set up.
The Scarlet Spiders are able to prick Peter's conscience into helping him out, and eventually the three of them are able to subdue the Vulturions, although the documents they stole are in Peter's hands. Peter, however, has trepidations about handing them the said documents, and so in a gesture of goodwill they all camouflage their costumes to look like him and then explain to the press that he (Peter) was part of a government-sponsored program to mimic Spider-Man using high-tech exo-suits, thereby casting doubt on whether or not he was actually Spider-Man.
At first I have to admit I was actually pretty impressed by this idea, though upon re-reading the issue I've seen just too many holes in the story's logic to really enjoy its contribution to the canon. The premise was well-conceived, though it bears some similarities to the manner in which Ed Brubaker reversed the "outing" of Matt Murdock's secret identity as Daredevil, but the execution was, to my mind, somewhat wanting. I loved the art, but there was just too much wrong with the story, enough to convince me that I won't be following this series anymore, considering the most important of the twists involves a crucial ongoing plot point in The Initiative.
Nor is this a case of my "outgrowing" comics; I submit that a better writer could have pulled this off with a lot more panache, like the aforementioned Brubaker, for instance.
It's kind of a shame Marvel didn't hold out a bit longer before pulling the reversal, especially considering Daredevil's "outing" lasted for over four years before they finally pulled the old switcheroo, with Iron Fist parading around as Daredevil while Matt Murdock was in prison, and known by the public to be so incarcerated. I guess it comes down to Spider-Man being a much more popular character.
At any rate, it still feels like a cop out. Good thing they're putting Steve McNiven on Spider-Man and Ed McGuinness on Hulk next year or I'd be bailing out of comics altogether with the end of One More Day.
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