Good Comic Book Movies (Almost) Never Coincide with Good Comics...

Last week I browsed through a copy of All Star Batman and Robin, DC Comics' event book scheduled to benefit from the then-anticipated, now-realized popularity of Batman Begins, the franchise revival. I enjoyed Batman Begins quite a bit and was actually contemplating buying All-Star. I flipped through it...and found myself scratching my head.

Batman, for one thing, doesn't show up until the last of twenty-two pages. The book is about Dick Grayson, and about how he first came to meet Batman. The story is told mostly from his viewpoint. That was pretty much a deal-breaker.

Almost the entire marketing campaign of Batman Begins was designed to distance this film from the last installment, the horrendous Batman and Robin. Even Christian Bale, the new Batman, has denounced Robin in an interview, saying that he was what made the whole book campy. And yet, rather than launch a new series in the vein of the Dark Knight books that clearly inspired Christopher Nolan's movie, DC comes up with a comic called Batman and Robin, which is focused on how the two characters first met. Are DC and their corporate parent, Warner Brothers, on the same page here?

Let me illustrate how little people were interested in seeing Robin: the title was shipped with variant covers in a 50/50 ratio, half of which were Batman covers and half of which were Robin covers. As expected, retailers ordered them by the truckload. This Monday I walked into my usual comics haunt and saw about five dozen copies of the book...all with Robin covers.

And it really hit me that the big two comic publishers, DC and Marvel, have really had a nasty habit of dropping the ball when it comes to translating the success of movies based on their characters into quality comics. The only exception that really comes to mind is when Marvel put JMS on writing duties for Amazing Spider-Man a year before Sam Raimi's 2002 movie came out. That year saw some great Spidey comics (even though the movie adaptation, which had Alan Davis art, for Pete's sake, still managed to disappoint).

The biggest boost movies can give the comics industry is new readers, who generally want to see a comic book that's true to the character they just saw on the big screen. It's not necessary to make someone identical in all respects; it's enough that the spirit of the character is captured. At least, that's my take on it. Straczynski (and Bendis over at Ultimate Spider-Man) nailed this concept back when they were writing the books on the stands at the time Spider-Man broke box-office records. They did what the Marvel staff couldn't do when the first X-Men movie hit paydirt: turn box-office attention into new readers.

All Star will probably sell like hotcakes, but I'll tell you for nothing it'll probably be because of Jim Lee and/or Frank Miller, not because of anyone who enjoyed the movie. Why, oh why did they make a comic book with Robin in green briefs after all of Warner Brothers' efforts to lance the boytoy wonder from Batman like a boil on someone's butt? I WOULD HAVE BOUGHT THE BLOODY THING!

At least All Star Superman still looks good...